The traces of a past rich of highs, of market leading, of innovations… but this is not enough, König has in its DNA a whole set of pure and positive values.
What we did
We worked to bring you higher: as your snowchains are the way to let your customers be leading their own path, we took out of your values what it takes to boost your identity.
What we aimed at
Make clear you are aware of your own business and brand positioning… and give you the consistency you have, but you have not shown graphically yet: that’s the challenge!
RELIABILITY
ONE THING TO BE SHURE ABOUT: TOP OF MIND ON IT!
Trust
How to choose snow chains? Functionality and effectiveness are the main features considered by most customers. It’s a matter of safeness, that shouldn’t be even discussed.
Tradition
Good things never change. The quality and reliability of the products, and the continue aim to improve them through research and development. This is also given for granted.
Heritage
In 50 years of history, König gained the trust of millions of customers all over the world. Everyone of them, knows the unique value of this brand, thanks to its products!
INNOVATION
NOT ONLY HISTORY REPEATING
Prospective
Preserving the brand heritage and meet the new universal trends. The new font is not “alternative to”, but the perspective view of the historic font itself.
Future
Future means speed and effectiveness. That’s why the new font is centered on equilibrium, geometry and cleanliness, with special attention to the impact.
View
New media and advertising ask for specific standards and requirements, and the new font has all the features you need to pass the exam and get congratulations back!
EASE OF USE
COLOUR CUSTOMIZATION: A SMART USE
Look around
Like most international brands, König will enforce its brand image through a clean restyle, centered on the power of details and flat design, that will mantain the main values.
Add a colour
A colour could be added to identify the mood you want to be associated to the brand. “A customer can have a car painted any color he wants as long as it’s black” said Ford.
Use carefully
Given a core of grey, colour could be introduced to define different product lines. To amplify your strength in each market segment and get closer to customers.
PREMIUM POSITIONING
THERE’S ONLY ONE KING
No problem
The historical payoff of König takes part to this new deal. As the company’s products, the new logo is meant to fulfill the needs of efficiency and ease-of-use.
Time
Time means money. Saving time and saving stress is the nowadays mantra. Sense of time is sense of sharing awareness. Sense of time is a metallic glitter.
Smart
Keep it simple, keep it… König! The crown is the symbol of König’s brand, the king of snow chains. The new design is meant to underline this precious heritage.
RIDE ON
LATEST HORIZON
From easy to smart
We should transfer your heritage, keeping continuity, but giving hints for the next step too: it’s time to make long story short and to conquer customers mind in a few seconds. That’s why we want you to recall a mindset which is up to date and can be carried on over the next years!
